About Studio Peloton
Studio Peloton is a small, independent bike studio in Rotterdam. I focus on vintage road bikes, classic steel racers and 90s MTB frames turned into urban builds. Every bike is handpicked, restored and rebuilt with care, with a simple mission: bring real character back into cycling by restoring and upcycling steel bikes, keeping more people riding while giving old frames a new life.
The idea behind Studio Peloton
I started Studio Peloton because I kept finding beautiful old steel bikes that were too good to ignore. Frames with great lines, interesting details and proper craftsmanship, but often forgotten in a shed or sold as “old junk”. Instead of letting them disappear, I wanted to rebuild them into something people actually want to ride again, or proudly display at home.
For me, a good bike is not just a product. It is a mix of history, function and feeling. That is why I focus on character, not mass production. No factory-made clones, but unique steel bikes that stand out on the road and look great on your wall.
What you will find here
Studio Peloton is built around a small, curated selection:
- Vintage road bikes and retro steel racers
- Urban builds based on 90s MTB frames
- Selected parts for your own project
- Wall mounts and display options
- Custom steel builds
Every bike is put together with the same idea in mind: it has to ride well, look good and feel special.
How a bike becomes a Studio Peloton bike
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Finding the frame
I search for interesting steel frames and complete bikes, often from the 70s, 80s and 90s. I look at geometry, tubing, details and overall potential. -
Stripping and checking
The bike is taken apart, cleaned and checked. Worn parts are replaced, bearings are inspected and the frame is checked for damage. -
Choosing the direction
Some bikes stay close to their original race heritage. Others become urban builds or restomods with modern touches. The frame decides a lot. -
Rebuild and service
The bike is rebuilt with a mix of original parts and quality upgrades. Everything is adjusted, aligned and fully serviced. -
Ready to ride
Only when it rides like it should, it goes up for sale. The goal is always the same: a bike you actually want to take out for a ride the moment you see it.
Why vintage steel
Vintage steel bikes have something modern bikes often miss. They are repairable, built to last and have a certain feel on the road that is hard to copy. They also age well. A scratched steel frame can be rebuilt and loved again. A broken carbon frame usually ends up as waste.
By restoring and upcycling older steel bikes, Studio Peloton supports a more sustainable way of cycling. Reuse, repair and careful rebuilding instead of throwing things away and buying new.
About me
I am not a big company. Studio Peloton is a one person workshop built around my own obsession with bikes. I ride what I build, test ideas on my own bikes and only sell builds I would be happy to keep myself.
That means honest advice, small numbers and a lot of attention to detail. If something does not feel right, it does not leave the workshop.
Custom builds
If you have a frame you love, a rough idea in your head or a specific kind of steel bike you are searching for, we can build something together. That might be a subtle restoration, a modernised vintage road bike or a complete 90s MTB restomod turned into an urban daily.
You bring your ideas, style and budget. I bring frames, parts, tools and time.
Ready to ride, ready to stand out
If you are looking for a distinctive vintage road bike in Rotterdam, a unique urban build, a stylish way to display your bike or a custom steel build, feel free to get in touch. Studio Peloton exists for people who prefer bikes with character, a story and a second life.
Get in touch